Category Archives: Blog

How Do Product Managers Prepare For A Marketing Disaster?

How Do Product Managers Prepare For A Marketing Disaster? As product managers we generally spend our time trying to find ways to update our product development definition in order to make our product be more appealing to potential customers. Our goal is to convince them that we make a good product that will solve whatever… Read More »

What To Do When the Business Negotiation is Over?

What To Do When the Business Negotiation is Over? The negotiation is over and done with (or at least this meeting that is a part of the negotiations is done with) and the negotiation styles and negotiating techniques have all been put away. Now you can go home, put your feet up, and relax until… Read More »

What is Business Etiquette?

What is Business Etiquette? “Your manners are always under examination, and by committees little suspected, awarding or denying you very high prizes when you least think of it”, Ralph Waldo Emerson. When a person gets into employment for the first time he gets confused with the corporate culture and finds it very difficult to learn… Read More »

Supply Chain Management in Retail

Supply Chain Management in Retail Supply Chain Management (SCM) is a network of facilities that procure raw materials, transform them into intermediate goods and then final products to customers through a distribution system. Previously, individual activities of the SCM process were warehousing, distribution, transportation etc. done separately. Later, the process moved on to logistics where… Read More »

3 Tips for Reducing Nervousness During an Interview

Preparing for a job interview is quite nerve-wracking as in fact, most job interviews are quite intimidating. You want to stay confident, but nervousness potentially arises from the pressure of impressing the interviewer and answering questions correctly, or presenting yourself in a professional. This can always happen even in the most seasoned of people. Fortunately,… Read More »

Basic Small Business Marketing Principles

Marketing is defined in many different ways according to who you ask, but all responses usually are part of the same answer: marketing is a combination of all of the activities you implement or participate in which help promote, brand, and sell you product, service, or business. Why is marketing important? Many small business owners… Read More »

Should You Cut Marketing Expenses During the Recession?

If you read marketing journals and blogs these days, you likely have come across the advice that you should spend more on marketing in a recession. The typical logic is that your competitors are spending less and so it’s a good time to pick up market share. Note that most of these recommendations come from… Read More »

Top 10 Marketing Concepts for Small Business

Top 10 Marketing Concepts for Small Business Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There… Read More »